Why we exist

At Uncapped Potential, we believe that many of the challenges we face — both individually and societally —stem from thoughtlessly-designed technology.

We also believe that thoughtfully-designed technology can provide the solutions.

We bet on people, not projections.

We don’t start with TAM slides or trend decks—we start with real people, overlooked problems, and ideas that refuse to be ignored.

Our process is grounded in curiosity, conviction, and care. We build around needs that matter, even if they don’t fit neatly into spreadsheets. Because when you start with people, the market follows.

What’s keeping us busy

Check out our first foray — into the future of furnishing: The Home Lab.

Learn more

Musings flying around the lab

Gamification is a misnomer

If you’re feeling lazy and want an off-the-shelf bag-of-tricks to motivate people to do something they really don’t want to, then you can turn to tried-and-true “compulsification” techniques — inject narrative, make the activity social, encourage competition — to get some results. Just don’t delude yourself into thinking your users are having much fun and don’t insult actual games by claiming what you’ve done is “gamification.”

If you’re up for a creative challenge and want to help people instead of cynically manipulating them, then strive to “playify” the task at hand, actually turning it into something people want to play and will have genuine fun playing.